Lead Scoring#
Every matched post gets an intent score from 0 to 10. Otomizer uses this score to rank leads and pick a reply strategy. You see the result as Hot, Warm, or Cold badges on the Leads page.
Score tiers#
| Score | Badge | What it means |
|---|---|---|
| 9-10 | Hot | Strong buyer intent. Someone is actively looking for help or recommendations. |
| 7-8 | Warm | Real problem or question. Worth engaging, but not an immediate buyer signal. |
| 5-6 | Cool | Mild interest or general question. Otomizer asks a calibrated question only. |
| 0-4 | Cold | Low intent. Skipped. No reply generated. |
Focus on Hot leads first. Warm leads are worth a manual look. Cold posts never reach your inbox.
What drives the score#
The AI reads each post for signals like:
- Explicit ask: "anyone recommend", "looking for", "need help with"
- Pain language: frustration, urgency, specific problems
- Awareness stage: do they know what they need, or are they still exploring?
- Specificity: concrete details (budget, timeline, platform) score higher than vague posts
A post like "Anyone recommend a marketing agency for restaurants?" scores Hot. A post like "Happy Friday everyone!" scores Cold and is skipped.
Reply strategy by score#
| Score | Strategy | Example approach |
|---|---|---|
| 0-4 | Skip | No reply. Logged internally. |
| 5-6 | Calibrated question only | One question about their situation. No tips yet. |
| 7-8 | Value then question | Share a specific tip, then ask one follow-up question. |
| 9-10 | Warm offer if invited | Helpful peer reply. Name or link only if they asked for recommendations. |
[!info] Otomizer never drops your brand name or URL unless the post explicitly asks for a recommendation or link. This is enforced in both the AI prompt and a post-generation guard.
Hot / Warm / Cold in the dashboard#
On the Leads page:
- Hot leads appear at the top with a red badge
- Warm leads have an amber badge
- Filter by score tier to batch your review
In Monitor mode, you read the AI-drafted reply and post it yourself (or edit first). In Autopilot, Hot and Warm leads get replies posted automatically based on the strategy above.
Improving match quality#
If too many Cold or low-Warm posts appear:
- Tighten your Keywords
- Add negative keywords for off-topic posts
- Uncheck low-quality groups
If you are missing Hot leads:
- Broaden keywords slightly
- Add more relevant groups
- Enable Brand Mention Monitoring
Related#
- Monitor vs Autopilot: who acts on scored leads
- Marketing Intelligence Layer: frameworks behind scoring and replies